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Read the case note← All case notes
Agency
Sprint
4 weeks
Quoting in minutes, not days
A design studio replaced ad hoc estimates with a menu of scopes the whole team could price.
Client
Brightmoor Studio
Sector
Agency
Duration
4 weeks
Result
Quote turnaround: 3 days to 40 minutes
The situation
Every proposal at Brightmoor was written from scratch by the founder, usually at night. Prospects waited three days and the best ones had often moved on.
What we did
Reviewed 25 past proposals and found that 80 percent used one of four scopes.
Turned those four scopes into a priced menu with add-ons and a rush option.
Built a one page quote template that anyone on the team can fill in.
The numbers
The median time to send a quote fell from three days to forty minutes. The close rate rose from 28 to 39 percent over the next quarter. The founder stopped writing proposals at night.
A note on pricing menus
A menu does not replace judgment. Anything that does not fit a scope still gets a custom quote. It just stops being the default.
Package used: Sprint, 4 weeks, one add-on. In the calculator that scope lands around €6,200. Prices on this site are placeholders and every client in this case note is fictional.
Price a project like this
Start from the same package and adjust the length and add-ons.
