← All case notes

E-commerce

Sprint

7 weeks

Handing the playbook back

A seasonal shop documented how it really runs, so the next peak did not depend on one person's memory.

Client

Kestrel Outdoor

Sector

E-commerce

Duration

7 weeks

Result

34 playbooks owned by the team

Illustration of a stack of playbook pages with a bookmark

The situation

Kestrel's peak season ran on the operations manager's memory. When she took a week off in March, a delayed supplier order took four people to untangle.

What we did

  • Recorded how the ten busiest weeks actually ran.

  • Turned recordings into short playbooks, one page each, with an owner.

  • Trained the team to update them, not just read them.

The numbers

Thirty four playbooks, each with an owner and a review date. During the next peak the operations manager took her first full week off in two years, and nothing waited for her.

Package used: Sprint, 7 weeks, two add-ons. In the calculator that scope lands around €11,750. Prices on this site are placeholders and every client in this case note is fictional.

Price a project like this

Start from the same package and adjust the length and add-ons.

More case notes

Wren Halloway

Fractional operations consulting for small teams, with prices you can see before you book.

Disclosure: the links to Cal.com, Fillout and Framer on this site are referral links. If you sign up through them, the template author may earn a commission, at no cost to you.

© 2026 Wren Halloway Operations. Wren Halloway is a fictional consultant: the person, clients, case notes, prices and numbers on this site are made up.

Built with Framer

Create a free website with Framer, the website builder loved by startups, designers and agencies.